His bold and graphic typefaces set the stage for the films, drawing viewers in before the action even began.Īnother influential designer who has used typography in unconventional ways is David Carson. Bass was famous for his work on title sequences for films such as “Psycho” and “Anatomy of a Murder,” where he used typography to convey mood and tone. One of the most notable graphic designers to utilise typography in this way was Saul Bass. Of course, this is not the first time that typography has been used to create a specific look and feel. The new, softer, lowercase approach, introduced in March 2023 The all-caps approach of the previous site design The overall result is a website that feels more modern and welcoming, which despite the price point of their products I believe is a strategic move by the brand to appeal to a younger audience. By incorporating more space around elements (thanks in part to the now smaller headlines), the new Rolex website looks more streamlined and organised, making it easier for users to navigate. This change in typeface also aligns with a broader trend in design towards using negative space to create a more modern look. However, the redesigned website uses upper and lower-case headline statements, which creates a more refined and approachable aesthetic. The previous website design utilised ‘Helvetica Now’ in full capitals for headline statements, which gave off a bold and powerful impression. The recent relaunch of the Rolex website on March 27th serves as an excellent example of how a simple change in typography can drastically alter the overall look and feel of a website. In recent years, there has been a shift towards using lowercase typefaces in brand names and headlines, and this trend is supported by research that suggests that it can create a softer and more approachable aesthetic, ultimately leading to a more welcoming user experience that promotes engagement. Typography, in particular, has been shown to have a significant influence on user perception and engagement. Adjusting interface elements even a tiny amount can have an immediate and measurable effect on how people use and feel about a digital product, website or app. THERE’S MORE WHERE THIS CAME FROM: More font roundups.I find it fascinating how design can impact user experience. Idealist Bookmark for Later: Modern Fonts New York (free for personal use only) 30. Scroll down to find the link to the font you love the most! 1. Which one is your favorite? Modern Serifs Fonts Roundup I’ve rounded up 40 of my favorite modern serif fonts for you. The font library trick that saved my sanity. They’re also making their way back to book covers - even outside the romance genre! These modern serifs can be found gracing wedding invites, social media templates and luxury branding. But with that retro aesthetic, the new modern serifs bring a classic rich vibe, too. Sometimes I sniff a hint of Danielle Steele book cover circa 1980s, if you catch my drift. It’s highly subjective, obviously, but the new modern serifs actually have a bit of a retro/nostalgic vibe to them. How exactly do you know a modern serif when you see it? I’ve been enamored with modern serif fonts for months now - nearly a year.Īnd since I’ve started using modern serifs in my own design work as well as in recent client work, I’ve noticed more and more typeface designers creating ever-better versions.
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